Twitter and mobile marketing aren’t usually thought of synonymously–but Twitter is actually one of many gateways to mobile communications that marketers need to consider.

So why is Twitter a gateway for mobile marketing?

• User’s want their Twitter updates wherever and whenever they go. They extend their Twitter feeds to their SMS messaging or other mobile Twitter  management apps like Tweetie.
• People want ongoing communication from a company if it’s beneficial to them. This is especially true of business people who love when important updates are immediately brought to the surface. For instance, if you’re in the marketing business, the NielsenWire updates are extremely beneficial to receive, via Twitter SMS, because their message frequency isn’t annoying and the information they publish may provide important fodder for your next meeting.

It is essential that a brand/product have something beneficial to say. Without a compelling message strategy the media gateways won’t be effective. If your company does not have something truly beneficial to offer—Twitter is not a tool that will benefit your company.

Twitter should be respected for the power that it posses as a technology that is accelerating in its mission to achieve critical mass. Exactly how it will manifest for marketers in the future depends on how people use it.